Once you have upgraded your account from personal to business, and have been posting for a few weeks now, you can access your insights to know more about your overall Instagram account health. What are your audience’s demographics? What times are they most active? Which of your posts got the most reach? You’ll be able to see here some of your posts that were not as effective as the others, so you can start archiving them just by looking at your insights.

Once you have about 3 post designs that worked well on your feed, you can start replicating this design to gain a steady stream of likes, views, and follows.